ABOUT PLAY
Content strategy
Digital design
I collaborated with internal stakeholders and agency partners to build an evergreen campaign called “Add Something Positive.” The ethos is rooted in paying forward positivity, inspired by the product. I directed shoots and built an editorial calendar with series across social, SMS, email, and web. The content generated steady audience
growth and sales across our owned channels.
Marketing: Ben Knox, Sarah Ott, Tori Hanna
Agency: Zero
Copy: Liz Moore
Social: Sydney Rogers
Partnerships: Jamie Crist