A brand identity inspired by fresh ingredients, Dacha

DACHA

Branding
Illustration
UX/UI design

A juice brand inspired by the colorful ingredients of a lush summertime garden.

Dacha is a term for a seasonal home located in the countryside of post-Soviet countries.
This speculative project translates the bright flavors of a dacha’s garden into a brand identity across packaging, web, and marketing.

Special thanks to guidance from professor Leslie Leighton, Pratt Institute.